Smart Support Hub
A Digital Support Platform for the Armed Forces Community
24/7 guided access to trusted support pathways - delivered through a secure, ethical technology platform.
The Squaddies Smart Support Hub is a for-profit, technology-enabled service designed to improve access to support while reducing pressure on frontline systems.
Overview
The Smart Support Hub is a digital-first guidance platform providing structured, 24/7 access to trusted information and support pathways for service members, veterans, and their families.
Operated by Squaddies as a commercial delivery platform, the Hub combines curated data sources, natural language interfaces, and safeguarding oversight to deliver consistent, scalable support access.
The platform is designed for pilot deployment, outcome measurement, and responsible expansion.
What the Platform Delivers
- AI-Guided Support Interface: An artificial intelligence interface trained on verified, UK-specific support information, designed to provide clear guidance across housing, benefits, wellbeing, and transition pathways.
- Curated Knowledge Base: A structured, continuously maintained repository tailored to the armed forces community, ensuring consistency and accuracy.
- Smart Referral & Routing: Where specialist support is required, users can be guided toward verified partner organisations, services, or escalation routes.
- Secure, User-Centred Design: The platform is private, mobile-friendly, and optimised for fast access without unnecessary barriers.
Why This Platform Matters
Accessing support should not require navigating fragmented systems, long waits, or stigma.
- Reduces friction in accessing help
- Improves consistency of guidance
- Enables early intervention
- Supports scalable delivery without replacing human care
This is a complementary support layer, not a crisis replacement service.
Safeguarding, Privacy & Governance
The Smart Support Hub is designed and operated under strict safeguarding and governance frameworks.
Privacy by Design
- Encrypted data in transit and at rest
- Minimal data collection during pilot phases
- Clear user consent and transparency
Phased Moderation Model
- Pilot phase operates with live safeguarding oversight
- Flagged interactions escalated to trained personnel
- Human-in-the-loop moderation for risk detection
Partner Escalation
When specialist or urgent support is required, the platform facilitates warm referrals to verified organisations, with user consent.
Pilot Safeguarding Protocols
During initial deployment:
- Conversations are not retained by default
- Moderation coverage is active during defined hours
-
Users expressing distress are signposted to recognised services including:
- Veterans’ Gateway
- Samaritans
- Veterans Welfare Service (0808 1914 218)
Safeguarding governance evolves alongside platform maturity.
Read the full Smart Support Hub privacy notice. Safeguarding enquiries can be sent to hello@squaddies.com or via the contact form.
Project Status
- Status: MVP / Pilot phase
- Access: Web-based (mobile-optimised)
- Governance: Ethical AI & safeguarding framework in place
- Deployment Model: Partner-supported pilots
Funding Enables
- Platform deployment and infrastructure
- Moderation and safeguarding operations
- Dataset curation and quality assurance
- Compliance, audit, and reporting systems
- Responsible expansion beyond pilot phase
Who This Is For
The Smart Support Hub is designed for collaboration with:
- Public sector support bodies
- Defence-adjacent organisations
- Corporate wellbeing and ESG sponsors
- Innovation and AI funding programmes
- Strategic technology partners
Partnership Opportunities
Pilot Funding: Support time-bound pilot deployments with defined outcomes and reporting.
Technology Partnerships: Collaborate on AI, data governance, moderation, or platform integration.
Strategic Collaboration: Align the platform with broader support ecosystems or regional delivery programmes.
Ready to Partner?
Let’s build the Smart Support Hub pilot and scale responsibly with trusted partners.