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Squaddies

Our Mission

To deliver practical, scalable programmes that improve outcomes for the armed forces community through structured housing pathways, digital access to trusted guidance, recruitment engagement and readiness support, and physical resilience and wellbeing programmes. We operate as a commercial delivery organisation, enabling long-term sustainability, innovation, and accountability.

Our Vision

A future where veterans transition with stability and clarity, service members and families can access guidance without friction, recruitment pipelines retain motivated, prepared applicants, and physical readiness and resilience are supported throughout service life. This vision is grounded in delivery capability, not aspiration alone.

Why Squaddies Exists

Despite significant effort across the sector, many individuals within the armed forces community continue to face housing instability during and after service, fragmented access to support, dropout during key recruitment and transition stages, and declining physical and mental readiness. These are system-level challenges that require structured, operational solutions — not short-term intervention.

Squaddies exists to design, deploy, and operate scalable services that address these gaps responsibly and sustainably.

Service Members

We support individuals balancing service with everyday pressures by providing clear guidance, readiness tools, and structured support pathways.

Veterans

We deliver programmes that support housing stability, reintegration, and long-term independence during civilian transition.

Families

We recognise the role families play in service life and transition, and design programmes that support resilience, stability, and connection.

What We Deliver

Squaddies operates a portfolio of delivery programmes, each designed for pilot deployment, outcome measurement, and scale.

  • Veteran Housing Initiative - Structured housing pathways providing stabilisation, transition support, and reintegration outcomes.

  • Smart Support Hub - A secure, digital platform offering guided access to trusted support information and referral pathways.

  • Recruitment Engagement Programme - A retention and readiness programme supporting applicants from first interest through to training.

  • Get Fit to Fight - A physical readiness and wellbeing programme focused on resilience, routine, and long-term capability.

Each programme operates under defined governance and safeguarding frameworks.

Squaddies initiatives

How We Operate

For-profit business structure
Pilot-led programme deployment
Public–private collaboration
Clear safeguarding and compliance frameworks
Outcome tracking and transparent reporting

This model allows Squaddies to deliver consistent, scalable impact without reliance on charitable dependency.

Partnerships & Collaboration

Squaddies works alongside public sector bodies, defence-adjacent organisations, corporate ESG partners, innovation and technology funders, and strategic delivery partners. All collaborations are structured, outcome-driven, and accountable.

Ready to Explore Collaboration?

If you’re interested in programme delivery, funding, or partnership opportunities, we’d welcome a conversation.